Corona Familiar is the top selling beer in Mexico and it started to gain some ground in the states. The stuff was selling out in hipster neigborhoods, where craft beer was normally king. So our job was to advertise it without getting in our own way, help it grow in addition to what it was doing naturally.

We created a whole new identity for it, separate from the current Corona work. We tried to keep everything more organic: silkscreened posters, wild postings, authentic metal bottle openers, etc. Thus far sales have been great and the work was featured in the 2013 One Show Annual.