FIND YOUR BEACH
Corona has been running the same commercials for 20 years, people drinking beer on the beach. And people love it. So we decided to go ahead and f that up. // The goal was to sell occasions, and convince people that you can have a Corona year round. Also to leave the beach without alienating our fanbase.
The result? Crown Imports got named a Top 10 Marketer of the Year from AdAge, and our sales increased 5% while the rest of the market dropped 2%.
Oh, and we just won a Gold Effie for the campaign. Which is nice.
“Flight” TV:30
This spot launched during the Rose Bowl. It drove people to an custom landing page, along with an interactive site experience to dive deeper into UO. Web traffic quadrupled within an hour of its airing, while clicks through to the admissions page increased another 6x.
Director: Brian Beletic
Producer: Rob Jaeger
Group Creative Director: G. Andrew Meyer
Senior Art Director: David Levy
Senior Copywriter: Brian Bennett
“Spotlight” TV:30
This spot launched during the Rose Bowl. It drove people to an custom landing page, along with an interactive site experience to dive deeper into UO. Web traffic quadrupled within an hour of its airing, while clicks through to the admissions page increased another 6x.
Director: Brian Beletic
Producer: Rob Jaeger
Group Creative Director: G. Andrew Meyer
Senior Art Director: David Levy
Senior Copywriter: Brian Bennett
“Commuters” TV:30
This spot launched during the Rose Bowl. It drove people to an custom landing page, along with an interactive site experience to dive deeper into UO. Web traffic quadrupled within an hour of its airing, while clicks through to the admissions page increased another 6x.
Director: Brian Beletic
Producer: Rob Jaeger
Group Creative Director: G. Andrew Meyer
Senior Art Director: David Levy
Senior Copywriter: Brian Bennett
“Beach Ball” TV:30
This spot launched during the Rose Bowl. It drove people to an custom landing page, along with an interactive site experience to dive deeper into UO. Web traffic quadrupled within an hour of its airing, while clicks through to the admissions page increased another 6x.
Director: Brian Beletic
Producer: Rob Jaeger
Group Creative Director: G. Andrew Meyer
Senior Art Director: David Levy
Senior Copywriter: Brian Bennett
Art Director: Chad Verly
Copywriter: Dan Catterson
Inner Beach Print
High school students get a ton of mail from universities. Unsurprisingly, most gets tossed. So we sent them something they could actually use, rather than just another mailer. It’s a deck of cards with an answer on the front of each one all found at the University of Oregon. If the student isn’t interested, they’ve got a great deck of UO branded cards. If they are, they can Google any of the answers and learn more about the university. Win-win.
Photographer: Andy Glass
“A Brit”
Corona Light Radio
Against all odds, these three radio spots are possibly my favorite pieces that I’ve done in my career. Maybe because I never get to do radio. Maybe because they still make me laugh out loud every time I hear them. Regardless, if you made it this far, give ’em a click.
“Excited Tourists”
Corona Light Radio
Against all odds, these three radio spots are possibly my favorite pieces that I’ve done in my career. Maybe because I never get to do radio. Maybe because they still make me laugh out loud every time I hear them. Regardless, if you made it this far, give ’em a click.
“Suspicious Guy”
Corona Light Radio
Against all odds, these three radio spots are possibly my favorite pieces that I’ve done in my career. Maybe because I never get to do radio. Maybe because they still make me laugh out loud every time I hear them. Regardless, if you made it this far, give ’em a click.
CELEBS DRINK CORONA
I’ve made a bunch of Corona Commercials, including some with real life celebrities. One of whom has since been kicked out of the NFL. Regardless, finding a way of fitting someone into your campaign is always a challenge and these spots are worth keeping around, even if the coach isn’t.
“Plans” TV:30
This spot launched during the Rose Bowl. It drove people to an custom landing page, along with an interactive site experience to dive deeper into UO. Web traffic quadrupled within an hour of its airing, while clicks through to the admissions page increased another 6x.
Director: Brian Beletic
Producer: Rob Jaeger
Group Creative Director: G. Andrew Meyer
Senior Art Director: David Levy
Senior Copywriter: Brian Bennett
“Toss” TV:30
This spot launched during the Rose Bowl. It drove people to an custom landing page, along with an interactive site experience to dive deeper into UO. Web traffic quadrupled within an hour of its airing, while clicks through to the admissions page increased another 6x.
Director: Brian Beletic
Producer: Rob Jaeger
Group Creative Director: G. Andrew Meyer
Senior Art Director: David Levy
Senior Copywriter: Brian Bennett
“Timing” TV:30
This spot launched during the Rose Bowl. It drove people to an custom landing page, along with an interactive site experience to dive deeper into UO. Web traffic quadrupled within an hour of its airing, while clicks through to the admissions page increased another 6x.
Director: Brian Beletic
Producer: Rob Jaeger
Group Creative Director: G. Andrew Meyer
Senior Art Director: David Levy
Senior Copywriter: Brian Bennett
“Encore” TV:30
This spot launched during the Rose Bowl. It drove people to an custom landing page, along with an interactive site experience to dive deeper into UO. Web traffic quadrupled within an hour of its airing, while clicks through to the admissions page increased another 6x.
Producer: Robyn Boardman
Group Creative Director: G. Andrew Meyer
Senior Art Director: David Levy
Senior Copywriter: Emily Sander
