Luxurious Animals has always made my work better, which when you’re tasked to make interesting websites and rich media about antibiotic-free chicken and soup isn’t an easy task. But anything we came up with they were able to execute about 10 years before it became normal.

The Hard Road was built in HTML5 back in 2013 and looks/plays like a living cartoon. Responsive and optimized for everything from desktops to iPads to phones, it was above and beyond anything we could’ve imagined actually pulling off. but click on the link and you’ll see it still feels completely fresh.

Similarly powered by HTML5 coded animation and responsive design, the Soup Stories site performs equally well. And, realizing that people likely won’t click through, we loaded the bulk of it into a banner instead so people could experience the site without leaving their article.