MAKE PEACE WITH YOUR MONEY
zendough’s a financial site that helps you make peace with your finances. I did some high-budget tv spots for it along with some cool web, print and PR stunts. If you check wikipedia, it’s listed as the last of the gratuitious dot-com campaigns.
More importantly, we differentiated ourselves from the rest of the financial websites in a way that got us immediately noticed.
The games ran entirely in-banner on sites like Forbes, trying to attract people who are otherwise reading droll business and financial news.
And the yoga takeover involved a few hundred people doing yoga during rush hour to promote peace with your money.
“Anthem” TV:60
This spot launched during the Rose Bowl. It drove people to an custom landing page, along with an interactive site experience to dive deeper into UO. Web traffic quadrupled within an hour of its airing, while clicks through to the admissions page increased another 6x.
Director: Mr. Hide
Producer: Tammy Auel
Group Creative Director: G. Andrew Meyer
Senior Art Director: David Levy
Senior Copywriter: Brian Bennett
Digital Campaign
Case Study
This spot launched during the Rose Bowl. It drove people to an custom landing page, along with an interactive site experience to dive deeper into UO. Web traffic quadrupled within an hour of its airing, while clicks through to the admissions page increased another 6x.
Produced by: Luxurious Animals
Group Creative Director: G. Andrew Meyer
Senior Art Director: David Levy
Senior Copywriter: Brian Bennett
Zendough Print
High school students get a ton of mail from universities. Unsurprisingly, most gets tossed. So we sent them something they could actually use, rather than just another mailer. It’s a deck of cards with an answer on the front of each one all found at the University of Oregon. If the student isn’t interested, they’ve got a great deck of UO branded cards. If they are, they can Google any of the answers and learn more about the university. Win-win.
Photographer: Ross Brown
